I’m a huge fan of companies that go the extra mile to be social on social media. The scenario below is especially exciting to me because Bodyform invested resources to create a humorous video response to a humorous sarcastic rant by a fan. The fan wasn’t mad or anything, just being funny and Bodyform invested time and money into a response to keep that dialogue alive. This response reads similar to how you or I might create a meme in response to a friend’s comment on Facebook or otherwise invest our resources in a response that won’t benefit us directly. Bodyform (and their CEO) went the extra mile to delight their fans, even if it wasn’t designed to drive measurable business impact. Check it out… Read more…
What happens when a big brand takes three insanely popular ingredients and creates a really well done video with the hopes that it will go viral? IT DOESN’T! Denny’s proved to us that viral is a sneaky, mysterious beast when they released their Bacon Makes It Better videos to promote 2013 Baconailia. Read more…
Here are a few interesting digital/social media statistics that I have come across in the past week – accompanied by a few comments of course. Enjoy!
- Social media lead conversion rates are 13% higher than the average lead conversion rate. (HubSpot)
- 67% of marketers are looking to access digital analytics on mobiles or tablets in 2013. (MarketingCharts.com)
- Pinterest social e-commerce traffic grows 317%, eating into Facebook’s share (down 25%). (MarketingCharts.com)
- Heard the buzz about mommy bloggers? 91% of US moms use social media on a regular basis! (eMarketer)
- The average value of a Facebook fan in consumer categories is $174.17. (Syncapse)
- Anger management anyone? 4% of users hit their screens when confronted with online ad spam. (eMarketer)
- Still too low! Since June 2012, brand response rate to questions on Facebook has increased from 30% to 60%. (Socialbakers)
- Unlike Twitter and Facebook, 70% of brand engagement on Pinterest is user-generated. (PitchEngine)
- Google’s self-driving car soaks in 750MB of data every second. It even sees cigarette butts! (Mashable)
- Anyone replacing mobile with social? US text messaging volume declined 5% last year. (MarketingCharts.com)
Photo by Noah Sussman
Tonight we watched as police staked out the boat where Dzhokhar A. Tsarnaev had been hiding for the better part of the day. As the reporters on CNN discussed the fact that Tsarnaev may have been captured, a report came through that the Boston PD had tweeted the following:
Suspect in custody. Officers sweeping the area. Stand by for further info.
— Boston Police Dept. (@Boston_Police) April 20, 2013
In just 10 minutes, the Boston PD Twitter account gained 18,700 followers! What a powerful reminder about how entrenched we have become in the social space.
It has been four long days after Tsarnaev and his older brother detonated bombs at the Boston Marathon, but this chapter of the ordeal is over. I am deeply sorry for all of those who lost their lives, to those left behind and to others who will be scarred physically and mentally for the rest of their lives. We can’t possibly understand, but we know that the ordeal has only begun for you and are here for you.
So, when my family came to town a few weeks ago, we had to find a place that would satisfy my father’s Coral Gables upbringing as well as our collective obsession with authentic Cubano cuisine. A quick internet search uncovered the devastating reality that one of our favorite spots Café Bolero had closed. A little saddened and dismayed, we resolved to try a fairly new Logan Square joint called Paladar Restaurant & Rum Bar.
When we walked through the door, my father remarked at how the pictures adorning Buca di Beppo-like walls reminded him of a Cuban friend’s house growing up. That’s when my mouth started to water.
We got our hands on some menus as our sweet waitress brought out warm crusty bread with whipped garlic butter. Empanadas with four unique sauces and a small, not really Cuban, salad were next. Both were good, but we soon found ourselves breathing in the heavenly aromas of picadillo, arroz con pollo, chivo and oxtail. In case you’re wondering, those would be a typical ground beef dish, chicken and rice, goat stew and beef tail on the bone in a tomato based sauce.
If you’ve never had goat or oxtail, I suggest you run – don’t walk – to Paladar. Both dishes feature tender, fall of the bone chunks of meat in rich, flavorful sauces. As the meal winds down you’ll find yourself attentively pushing rice around the plate to soak every last drop while quietly wishing you could bathe in the stuff.
P.S. – If you’ve been to Café Bolero and bells are going off in your head, they should be. Turns out Paladar is owned by a family member, has nearly the same menu and is moving to the exact spot that Café Bolero used to occupy!
For the last couple of weeks, Park Community Church has been diving into the book of Hebrews. At Park, we tackle entire books, which causes us to dive deep and touch on all the tough issues that can be easy to skip over. Who would have thought that Hebrews could be so interesting!
Below are videos of the services that focus on the book of Hebrews. As we continue through the book, I’ll continue to update this post with the new videos. Stay tuned weekly for the updates.