Loss Aversion To the Max – Steve Jobs

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Loss Aversion To the Max - Steve Jobs

Steve Jobs created some of the best products that this world has ever seen, but his genius was heavily supported by a certain delusion that allowed him to feverishly and selfishly defend his interests.

A TED talk by Kirby Ferguson recently explored the idea that all creations (except God’s of course) are a remix of other previous works. He gives some great examples to show how some of the greatest art of all time is nothing more than advancements on existing pieces. He goes on to explain how loss aversion is a natural, selfish bias that works against this process and how the legal system supports this bias far too much.

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