Resume

Summary

Startup co-founder and marketing professional looking to bring broad tactical experience and a relentless attitude to a dynamic Chicago firm. www.linkedin.com/in/mkent52 | @mkent52

Skills & Software

Social Media Management, Copywriting, Email Marketing and Automation, Basic HTML, Image Editing, SEO, CMS, CRM, E-commerce, Freelance and Creative Management, Digital and Print Production, Webinars, Surveys, Spreadsheets (Excel), Web and Social Analytics, Microsoft Office, PPC, Web and Email Hosting.

Experience

DIGITAL ANALYTICS INTERN, Weber Shandwick, Chicago, IL. March 2013 – present.

  • Analyze social media data and provide strategic recommendations for top US brands.
  • Monitor, tag and report on social conversations (qualitative data) using Brandwatch.
  • Conduct listening and research for new business and special initiatives.

 

SOCIAL MEDIA MANAGER, SurePayroll, Glenview, IL. September 2012 – January 2013.

Increased website traffic from social networks by 185%. Created steady increases in followers and engagement on Twitter, Facebook, LinkedIn and Google+.

  • Created and managed 3 – 8 daily posts on key social channels – Facebook, LinkedIn, Twitter, Google+, YouTube and SlideShare – using native interfaces and SproutSocial.
  • Grew total monthly engagement by 285% and total followers by 19%.
  • Increased Yelp score from 1 to 3 stars.
  • Researched target market demographic information, preferences and behaviors with SurveyGizmo and Salesforce.
  • Created presentations, articles, videos and images with the help of PowerPoint, Word, ScreenFlow and Photoshop.

 

MARKETING COORDINATOR, PURE ProActive Wellness, Chicago, IL. March 2011 – September 2012.

Helped strategize and build the marketing infrastructure on which total sales grew from zero to approximately $600,000 in the first 15 months.

  • Built the digital and inbound mix – core website, landing pages, lead capture and follow-up, email marketing, content creation, broadcast and syndication plan, social media and SEO strategy – with a host of apps including WordPress, MailChimp and Unbounce.
  • Managed creative – designers, copywriters, web developers – as well as production for print and digital projects. Used GIMP and PicMonkey for image editing.
  • Developed processes and protocols that drive user engagement, brand advocacy, share of customer and sales – see PURE ProActive Facebook page.
  • Helped make decisions about business strategy, product and market development, sales funnel, employee management, CRM, cash flow and process improvement. Served as counsel and problem solving partner to the company president.

 

MARKETING COORDINATOR, Rejuvenation Institute of Natural Health, Chicago, IL. November 2009 – March 2011.

Built website traffic from zero to over 5,600 unique organic monthly visitors – Google Analytics. Negotiated PURE ProActive acquisition of Rejuvenation Institute.

  • Built Rejuvenation Institute website, social presence, SEO strategy, newsletter, content creation, broadcast and syndication plan using Drupal, HootSuite, AWeber and more.
  • Planned, promoted and executed webinars that educated and converted target market into new customers with Constant Contact and GoToWebinar.
  • Coordinated a booth at the Health Freedom Expo and live presentations such as those for the patients of Dr. Monica Moore in downtown Chicago.
  • Created remarkable content personally as well as through subject matter experts and an intern blogger. Personally wrote a blog post that gets over 5,000 organic hits per month. Ghost wrote articles for industry publications including American Chiropractor and Chiropractic Economics – monthly distribution 60,000+ each.
  • Transformed the product and its positioning, increasing differentiation and improving results. We created a vision that led to profitability and acquisition by PURE ProActive.

 

SALES CONSULTANT – SMALL BUSINESS TECHNOLOGY, Cbeyond, Oak Brook, IL. September 2008 – November 2009.

Personally accounted for approximately $450,000 in sales. First team in Miami branch history to sign over 30 clients in one month. Won multiple individual challenges.

  • Worked on a team, utilizing a variety of IT, marketing and communications applications to create custom technology packages for small to medium sized businesses. Built referral network of happy customers and vendors in order to procure new business. Assisted in the evaluation of potential new hires as well as training of newly hired reps.

 

PUBLIC RELATIONS INTERN, Palm Beach Media Assoc., Boca Raton, FL. January 2008 – May 2008.

Earned Jer’s Handmade Chocolates coverage in NY Daily News (15M daily readers).

Education

B.B.A. MARKETING, Florida Atlantic University, Boca Raton, FL. May 2008.

3-TIME “ALL FLORIDA”, CO-CAPTAIN & FORWARD OF 2007, FAU Rugby, August 2004 – May 2008.

SIX SIGMA GREEN BELT, Villanova University, March 2011.

One Response to Resume

  1. Dear Matt,

    In the framework of an international Executive MBA from CBS in Copenhagen, Denmark, we are performing a marketing study on digital advertising. Your name has raised our attention and if possible we would like to perform a short interview.

    We are in Chicago next week and would be very grateful if you could take half an hour to give your vision on the following topics:
    1. Your history? How did you get to where you are now?
    2. What are important parameters when you look at digital platforms?
    2. Do you have ambitions in Europe or other world areas?
    4. How do you feel the market will evolve?

    We would be more than happy to visit your offices and adapt ourselves to your convenience on November 10th in the afternoon.

    Looking forward to your reply.

    Best regards,

    Andries Boone
    Mobile: +45 40253119
    https://dk.linkedin.com/pub/andries-boone/6/808/768

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