What Does Your LinkedIn Network Look Like?

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What Does Your LinkedIn Network Look Like?Do you know who’s in your LinkedIn network? Do you know what it looks like? Most importantly, do you know how your LinkedIn network aligns with your strategic career goals?

We all have professional goals and LinkedIn is more than capable of helping us solve them, but many people just can’t connect the dots on this powerful tool. I thought I was in the big leagues until LinkedIn’s InMaps¬†tool took me back to school. With one click, I was able to see a visual representation of my LinkedIn network.

As you can see in the image above, my connections are all related my hometown, school or past jobs, but none of those hot points reflect the most important group for my career, digital marketers from Chicago. This is disturbing to me. Sure, my profile is optimized well for search and it even looks pretty good, but LinkedIn is a social network for professionals to connect and so far, I am connected with friends, not digital marketing professionals who I can help, learn from and grow with. My goal in the coming months is to change this. The details need to be ironed out, but the lesson has been learned my friend, lesson learned.

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